Introducing Mark from Agiloft: Enhancing CRM Data Quality with Clay for ABM Success

Hi everybody, I'm Mark from Chapel Hill, NC. I have a background in marketing and sales operations, and I'm currently leading marketing technology at Agiloft. One of my top priorities is data quality, and we just started using Clay to enhance our CRM enrichment and account research processes for our ABM program. Long term, we plan to build on that foundation by developing a custom account scoring methodology and applying that to both inbound and outbound outreach strategies. I'm excited to be here and learn from the Clay community! linkedin.com/in/markrentschler