Introducing Mara: Growth and GTM Expert Helping B2B Teams Solve Data Fragmentation Challenges

Hiya 👋 Mara here — Growth/GTM person, Serbia-based, longtime Clay believer since back when it was still finding its footing. I've lived the version of this job that Clay fixes: big messy datasets, zero resources, no AI, a team looking at me for answers I didn't have yet. Built and ran systems (Salesforce, Hubspot, Snowflake, Apify, Zapier, the whole "please just merge correctly" saga) across startups — Embroker and Rasa — so I know exactly what it's like when the tooling doesn't exist yet and you build it anyway. Clay showed up and made that whole category of pain mostly optional for masochists? I've been an unreasonably loyal fan ever since, sharing it every chance I get, whether people asked or not, and wearing the Clay bag I obtained at the Clay booth at INBOUND 2025. Also studied Spanish, picked up a few other languages along the way — mostly useful for reading GTM docs in more than one dialect of buzzword. These days I run my own consultancy (gtmara.io) helping B2B teams fix exactly this kind of fragmented-data mess. Would love to connect — LinkedIn's the easiest place to find me, and if you're curious what the diagnostic side of this looks like, the site's linked here too. Happy to be here. 💜