Using Clay to Launch a B2B Offering for a Large B2C Brand: Seeking Insights and Strategies

Hey, gang. 👋 I'm Seth, a growth marketing consultant that works with early stage companies and I'm here helping launch Clay for my client Good Inside. Good Inside is a parenting platform founded by Dr. Becky Kennedy and they're launching a B2B offering selling directly to benefits teams to offer Good Inside as a benefit. Good Inside has a massive platform with millions of social followers, hundreds of thousands of email subscribers, one hundred thousand paying B2C customers and a massive podcast. The challenge here is that I'm trying the needles in their enormous haystack to find superfans that can help us break into B2B deals (without spending a massive amount of credits 😅). 🌎 Location: Brooklyn 👩🏻‍🎨 Company / Role: Good Inside 🔍 Background: Previously led B2B growth marketing teams at Spring Health and Vanta. Moved into consulting earlier this year and now work directly with clients to build our their B2B marketing engines. Clay Goals: I'm very familiar with Clay as a platform and have leveraged it quite, especially at Vanta, but I'm now learning to be the operator with the tool to support my client so I'd consider myself a beginner in that regard. I know what it can do, but I don't necessarily know how to do it by myself 🙂 🌟 Fun Facts: I've never drank a cup of coffee in my entire life. ☕ 🔥 Burning question: Anyone else out there have experience using Clay to launch a B2B offering of an existing B2C brand with a massive following?