Automating Enrichments in Clay Table for New Companies

Arvin Zatulovsky · 2025-03-24 09:56:11.123732+00

Hi, What is the best process to start automatically a preconfigured enrichments in a Clay table each time a new company is created in a raw?

To automatically start preconfigured enrichments when a new company is added to your Clay table, you can use the auto-update feature. Here's how: 1. Set up your desired enrichments in the table. 2. Enable auto-update for each enrichment. This ensures that when a new row is added, the enrichment will run automatically. For more control, you can use AI formulas to create conditional runs: 1. In the enrichment settings, add a formula that triggers the column when certain conditions are met. 2. This allows you to run specific enrichments based on criteria like company size or industry. By combining auto-update and conditional runs, you can create a sophisticated system that automatically enriches new companies based on your specific requirements. Remember, this feature is called "write to table" in Clay.

Sources: Flexibly run any workflows based on conditional logic | Clay Leadmagic integration overview | Documentation | Clay University

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