Integrating Clay Directly with Meta Ads Custom Audiences

Julian D. · 2025-02-28T15:01:58.339663+00:00

Anyone have a good method to add a record in clay directly into a custom audience for Meta Ads? Can do this with zapier; wondering if I can cut zapier completely and just use Clay.

While we don't have a direct integration with Meta Ads, you can use our "write to table" feature to create a custom audience without Zapier. Here's how: 1. Set up a webhook in Clay to receive data. 2. Use this webhook to add records to a Clay table. 3. In your Clay table, prepare the data for Facebook Custom Audience (e.g., hashing email addresses). 4. Export this data from Clay. 5. Manually upload the exported data to Facebook Ads to create your custom audience. This method eliminates the need for Zapier while still allowing you to create a custom audience for Meta Ads using Clay data.

Sources: Import Data to Clay Using Webhooks Personalize emails to companies based on their ICP | Clay Streamline multi-threading and next steps after sales calls | Clay

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