Automate Lead Replies in Campaigns with Clay: A Useful Use Case

Muhammad S. · 2025-04-06T15:13:39.284107+00:00

https://youtu.be/iJIjpM10uyA Very solid use case for anyone who want to automate replies to leads in the campaigns via clay.

We can help you automate replies to leads in campaigns using Clay by integrating with sequencing tools like Smartlead or Instantly. Here's a brief overview of the process: 1. Set up your campaign in the sequencing tool. 2. In Clay, add an enrichment for your chosen tool (e.g., Smartlead or Instantly). 3. Select your campaign and input necessary variables like email address, name, and company name. 4. Add custom fields that match the variables in your sequencing tool (e.g., "subject_line" and "email_body"). 5. Map these custom fields to the corresponding columns in your Clay table containing AI-generated content. 6. Save and run your rows in Clay to add leads to your sequencing campaign. This integration allows you to leverage personalized, AI-generated content at scale for your outreach campaigns. For more specific setups, you can use conditional run statements in integrations like Smartlead to send leads to different campaigns based on conditions in your Clay table.

Sources: Sending Leads to Campaigns Based on ESP Condition in Clay Table | Clay Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University

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