Automating Personalized Messages for Prospecting on LinkedIn

Jared Nusinoff · 2025-03-26 14:14:49.639598+00

*LinkedIn Mutual connections personalization:* I'm looking to write custom emails/linkedin messages to a variety of prospects. To customize the message I'm looking to mention a select few folks that we both know e.g., "and we both know Bob from XX, and Sally from ZZ". To do this, I'd need to somehow sync all my contacts into the prompt/context OR connect my linkedin ideally and let Clay do it's magic. Is there a way to do this? As an extension, being able to automate this across multiple people at my company would superpower the coverage.

Automating Personalized Messages for Prospecting on LinkedIn | Clay

3 comments

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Channeled
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While we don't have a direct way to sync all your contacts or connect your LinkedIn account, we do offer a solution to help you personalize your outreach messages. Our "write to table" feature allows you to automate personalized LinkedIn connection requests and emails based on prospect data. Here's how you can use it: 1. Start with a Clay template for automating LinkedIn messages. 2. Input LinkedIn profile URLs of your prospects. 3. Clay will find work emails and generate personalized messages referencing recent posts or other relevant information. For email personalization, we have a similar process: 1. Use a Clay template for personalizing emails. 2. Input names and company information of your prospects. 3. Clay will enrich this data and use AI to draft personalized outbound messages. While this doesn't directly sync your contacts, it provides a scalable way to personalize outreach across your team. Each team member can use these templates to automate their personalization process.
Sources: Claybooks: Automate LinkedIn connection request messages referencing past posts | Clay.com Data points: Contact Email - Work | Clay.com Automate LinkedIn connection request messages referencing past posts | Clay Claybooks: Personalize LinkedIn messages and emails using prospect’s recent thought leadership | Clay.com
Bo (Clay)
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Hey Jared, You have two ways to approach this: First, you and your team can export your LinkedIn connections and upload them into a table in Clay.
From there, you'll be able to do lookups from any other table to find matching companies or contacts. Or, you could use the Swarm integration that helps find warm intros to people in your network. They have a Chrome extension that, once installed by everyone on your team, will significantly improve your results. You can see this integration inside the enrichment panel in Clay
Channeled
APP
·
·

Channeled
APP
·
·
While we don't have a direct way to sync all your contacts or connect your LinkedIn account, we do offer a solution to help you personalize your outreach messages. Our "write to table" feature allows you to automate personalized LinkedIn connection requests and emails based on prospect data. Here's how you can use it: 1. Start with a Clay template for automating LinkedIn messages. 2. Input LinkedIn profile URLs of your prospects. 3. Clay will find work emails and generate personalized messages referencing recent posts or other relevant information. For email personalization, we have a similar process: 1. Use a Clay template for personalizing emails. 2. Input names and company information of your prospects. 3. Clay will enrich this data and use AI to draft personalized outbound messages. While this doesn't directly sync your contacts, it provides a scalable way to personalize outreach across your team. Each team member can use these templates to automate their personalization process.
Sources: Claybooks: Automate LinkedIn connection request messages referencing past posts | Clay.com Data points: Contact Email - Work | Clay.com Automate LinkedIn connection request messages referencing past posts | Clay Claybooks: Personalize LinkedIn messages and emails using prospect’s recent thought leadership | Clay.com
Bo (Clay)
·
·
Hey Jared, You have two ways to approach this: First, you and your team can export your LinkedIn connections and upload them into a table in Clay.
From there, you'll be able to do lookups from any other table to find matching companies or contacts. Or, you could use the Swarm integration that helps find warm intros to people in your network. They have a Chrome extension that, once installed by everyone on your team, will significantly improve your results. You can see this integration inside the enrichment panel in Clay
Channeled
APP
·
·