Seeking Ideas for Integrating ZI Intent Data into Clay Tables

Effy M. · 2025-02-07 18:01:38.392971+00

Has anyone successfully pulled ZI intent data into a Clay table? If not, what is everyone's workaround for intent? Ideally I want to pull in intent data, and score each account based on our criteria/website visitors, depending on the score move on to identifying prospects and then enrich. Any ideas on how to achieve this in Clay welcome

Seeking Ideas for Integrating ZI Intent Data into Clay Tables | Clay

12 comments

· Sorted by Oldest

Channeled
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While we don't have direct integration with ZoomInfo intent data, we can help you build a comprehensive lead scoring system in Clay. Here's how you can approach this: 1. Start with your basic data foundation: • Import your target accounts • Gather company websites and LinkedIn URLs • Use reverse waterfall enrichment for contact information 2. Build custom lead scoring by: • Setting up propensity signals specific to your needs • Analyzing headcount growth rates • Looking for product launches or other relevant triggers • Checking for specific technical indicators 3. Create scoring filters unique to your business needs using any data available on the internet, and automate the enrichment process to update records automatically.For website visitor tracking and additional intent signals, you'll need to use your existing tools and import that data into Clay via webhook or CSV for scoring purposes. Sources: Clay for RevOps | Clay.com Claybooks: Find high-intent accounts with long-term expansion potential | Clay.com Lead Scoring [Clay 101] - Clay University
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Did that answer your question?
Channeled
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Looks like you're still looking for help. If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!
Effy M.
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Another question I'm just going to add to the thread, is there any bidstream intent data provider native to Clay?
LuisArturo
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Hey there Effy thanks for reaching out, have not heard of people doing this with ZoomInfo inside of Clay. Additionally, we don't have a native bidstream intent data provider with Clay, however you could use an HTTP API column to accomplish this if you have the API docs for any Bidstream provider.
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Channeled
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Hi Effy M.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
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Thanks! We've reopened this thread. You can continue to add more detail directly in this thread.
Effy M.
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Tanvi R.
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Hey Effy, great to hear from you! Apologies I'm not seeing any context on a refund in this thread and am not familiar with this situation. Was there a separate ticket that you opened regarding this refund?
Effy M.
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Yes! I posted in the wrong thread which is why I deleted my comment
Channeled
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Hi Effy M.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
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Thank you so much for sharing your feedback Effy M.!

Channeled
APP
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While we don't have direct integration with ZoomInfo intent data, we can help you build a comprehensive lead scoring system in Clay. Here's how you can approach this: 1. Start with your basic data foundation: • Import your target accounts • Gather company websites and LinkedIn URLs • Use reverse waterfall enrichment for contact information 2. Build custom lead scoring by: • Setting up propensity signals specific to your needs • Analyzing headcount growth rates • Looking for product launches or other relevant triggers • Checking for specific technical indicators 3. Create scoring filters unique to your business needs using any data available on the internet, and automate the enrichment process to update records automatically.For website visitor tracking and additional intent signals, you'll need to use your existing tools and import that data into Clay via webhook or CSV for scoring purposes. Sources: Clay for RevOps | Clay.com Claybooks: Find high-intent accounts with long-term expansion potential | Clay.com Lead Scoring [Clay 101] - Clay University
Channeled
APP
·
·
Did that answer your question?
Channeled
APP
·
·
Looks like you're still looking for help. If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!
Effy M.
·
·
Another question I'm just going to add to the thread, is there any bidstream intent data provider native to Clay?
LuisArturo
·
·
Hey there Effy thanks for reaching out, have not heard of people doing this with ZoomInfo inside of Clay. Additionally, we don't have a native bidstream intent data provider with Clay, however you could use an HTTP API column to accomplish this if you have the API docs for any Bidstream provider.
1
Channeled
APP
·
·
Hi Effy M.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
·
·
Thanks! We've reopened this thread. You can continue to add more detail directly in this thread.
Effy M.
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.
Tanvi R.
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Hey Effy, great to hear from you! Apologies I'm not seeing any context on a refund in this thread and am not familiar with this situation. Was there a separate ticket that you opened regarding this refund?
Effy M.
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Yes! I posted in the wrong thread which is why I deleted my comment
Channeled
APP
·
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Hi Effy M.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
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·
Thank you so much for sharing your feedback Effy M.!