Here are proven CSM workflows from B2B SaaS companies using Clay:Lead Enrichment & Scoring:* Anthropic auto-enriches and scores all inbound leads, tripling data enrichment coverage* Coverflex monitors buying signals from 3M+ companies to prioritize outreach, adding 200+ monthly demosAccount Research & Outreach:* Intercom sources target accounts for their entire GTM organization, generating almost $1M in pipeline in just over a month* Rootly replaced multiple BDRs with automated research, enrichment, scoring, and outreach workflowsRe-engagement Campaigns:* Sendoso automated their "Wake the Dead" play, turning stalled deals into new opportunities with 75% open rates and 11% response ratesMeeting Prep & Fraud Detection:* Anthropic generates meeting prep notes for sales calls and enriches self-serve sign-ups to flag fraudulent email domainsTool Consolidation:* Rootly replaced Apollo, UserGems, and 6Sense with Clay, centralizing data enrichment, signal tracking, and outreach workflowsThese workflows typically deliver 3-5x productivity increases and significant pipeline growth. Sources:Clay raises $40M at $1.25B valuation with GTM development environment - The GTM with Clay Blog How Anthropic uses Clay to 3x their enrichment coverage—with no manual work - The GTM with Clay Blog How Rootly used Clay to scale outbound sales with leaner, smarter workflows - The GTM with Clay Blog How Coverflex uses Clay to track signals and automate outreach for 3M+ companies - The GTM with Clay Blog How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion - The GTM with Clay Blog

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