Is Cold Email Effective for B2C Marketing in AI Coaching?

Hey guys, Okay so I’m posing my first question here: Is cold email ever a good channel for B2C (e.g., AI coaching for professionals)? If so, should I target personal emails rather than work emails?

10 comments

Channeled
APP
·
·
While our resources primarily focus on B2B cold emailing, some principles can apply to B2C scenarios like AI coaching for professionals. Cold emailing can be effective, but it's important to consider your specific audience and approach. For targeting professionals, both work and personal emails have their merits. Work emails may be more appropriate for professional services, but personal emails can be effective in certain situations: 1. Consultants or freelancers often use personal emails professionally. 2. Users might sign up for freemium plans with personal emails. 3. Personal emails can be less competitive, potentially earning more attention. 4. Work emails may become outdated due to high employee turnover. Consider testing both approaches to see which yields better results for your AI coaching service.
Sources: Other Topics - The GTM with Clay Blog Claybooks: Find personal email addresses from LinkedIn profiles | Clay.com
Channeled
APP
·
·
Was that helpful?
Channeled
APP
·
·
Looks like you're still looking for help. We're currently outside of our standard office hours (9 AM to 9 PM EST, Monday through Friday), so it may take a little longer for us to respond. If you’re dealing with a specific table, drop the URL below so we can help you quicker. Otherwise, someone from our team will be in touch soon!
LuisArturo
·
·
Hey there in this case it would be better to target work emails, as one of the last things a person would want to see in their personal email is anything business/work related.
Moaaz M.
·
·
Clay, that would be great!
Bo (.
·
·
Hey hey, thanks for reaching out! How can we help you out today?
Moaaz M.
·
·
Is cold email ever a good channel for B2C (e.g., AI coaching for professionals)? If so, should I target personal emails rather than work emails?
Bo (.
·
·
Hey there!
Cold email can work for B2C targeting professionals interested in AI coaching. For this type of outreach, work emails are usually better than personal emails - professionals tend to be more receptive to business propositions through their work accounts.
You could use people search tools to find appropriate contacts. E.g older businesses, people who've been at the same job for a while etc. Try work emails first, then consider personal emails as a secondary approach if needed.
Hope that helps! Let me know if you have any other questions.
Moaaz M.
·
·
Thanks!!!
Channeled
APP
·
·
Thank you so much for sharing your feedback Moaaz M.!