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Efficient Solutions for Email Validation in Waterfall Process | Clay

Efficient Solutions for Email Validation in Waterfall Process

·Jul 31, 2025 10:10 AM·

Hey trying to check what is an efficient way to solve this and what is the reason it occurs ? Is it because the email is not validated within the waterfall ? (See red for error, green highlight for desired result/outcome)

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4 comments

· Sorted by Oldest

Clay
APP
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When a waterfall continues running after finding an email, it's because the email found by a data provider failed validation. The waterfall logic triggers the next provider to run when no email is found OR when the email found is invalid. This process continues until a valid email is found or all providers are exhausted. To see validation details, unhide the validation columns in your table - they exist behind the scenes but are hidden by default. You can also adjust validation settings like treating catch-all emails as invalid if you want stricter validation.
Sources: Enrich People (Waterfalls) [Automated Inbound] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University
Hari K.
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Hey Lyle - Happy to help with this. Do you mind sending the link (url) to the table so we can take a look?
(52 kB)
Lyle S.
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Hari K. Managed to resolve it, I found out that the emails that were found were not valid as I added a validator to my Waterfall
Hari K.
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Awesome!

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