Tips for Writing Personalized Copy and Finding Leads - Expert Advice Needed!

Emma W.

Is there any ideas you guys have or any video which can help me to write personalized copies and finding leads.

6 comments

Clay T.
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Hey Emma! I responded in your previous thread🙏🏽
Emma W.
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I have created the list of 6k skincare brands. Now, what I want is I want to write the email copies, Till date I have used a generic lines related to skincare brands such as I was on your website and loved your skincare products. bla bla bla. No ai used over here. Now, I want to use Ai and write something which resonates with them, anything from their LinkedIn or something I can extract from their website and can mention in the email. Let me know if you have any ideas on what can I do ?
Emma W.
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If we are reaching out to any local leads, we can talk about their location, their google reviews something like that, but here I'm not getting any idea on what can I do to personalize my email which resonates with them. Also, need help, I'm having person Linkedin URL, want to find company description and LinkedIn description. How can I find it using clay? I just have Firstname, lastname, companyname, email, website and LinkedIn url.
Clay T.
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Hey Emma, thanks for the reply! Alright, location and google reviews are good research sources. You can get google reviews with the "Find Business Reviews Information" enrichment in your table. Location will typically be in the LinkedIn enrichment (person) as well. You can also enrich for contact LinkedIn posts if there are any specific types of posts you think will be relevant. Here are screenshots of the enrichments:Once you know the research you want to use, next step is- running the relevant enrichments to get that data. - what you want to say in the message based on that research. For example if you want to use a positive or negative review to create a message, it'll be good to start with creating an example message using that info. Here's an example format: "Just read a review about your..... (summary of the review as it relates to the skincare product). It really got me curious/thinking about... (gentle inquiry about a problem they might be experiencing that's relevant to your product). These will help you give instructions & input that the model can use to generate a message. Also consider, how short/long you want the message to be. Tone, context, etc. Here's a workflow that could help you get the company description and LinkedIn description:- Run the enrich company (LinkedIn) enrichment using the websites in your table as the company identifier. This will get you the company's description on the LinkedIn page. If you want the description on the website about page, you can also use Claygent to scrape the company website for the company description. Let me know if this helps!
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Clay T.
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There are also templates you can use in the AI enrichment and edit/adjust to suit your specific use case:
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Clay T.
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Please let me know if you have any follow-up questions. Happy to help.