Introducing Campaign Builder and Challenger: Automated Sequence Creation and Benchmarking for Better Conversions
Hey all! 😉 Sharing something new this week, built by my own company (La Growth Machine), but relevant regardless of what you build your lists in. Clay gets your list dialed in. What happens after that, the actual sequence you send, is usually reused from last quarter or thrown together in a rush right before launch. Then three weeks in you find out it doesn't convert, and by then it's expensive to fix. 2 Claude skills we put out for that:
Campaign Builder turns a one-line brief into a full sequence, three angles, the strongest one flagged, every LinkedIn and email message written and checked against copywriting rules.
Campaign Challenger takes that sequence and benchmarks it before you send anything, against your own past campaigns and the top performers among 10,000+ GTM teams on La Growth Machine. Scores it on 12 dimensions, flags the 3 fixes worth making.
Standalone, works with any list source. If you're on LGM, launch straight from there once it's fixed. Anyone here actually benchmarking a sequence before it goes out, or is it mostly gut check?
