Introducing The Demand Compass: A Signal-Based GTM Framework for Smarter Sales Strategies

Just launched a book a lot of you inspired: The Demand Compass. It is the signal-based GTM framework we run for clients (a lot of it built on Clay): stop scoring leads on one number, read every account on two axes instead. Do they know you (awareness) and are they buying (readiness). Then run the one play that fits. It came out of 185 real sales conversations, not a whiteboard. Kindle is $0.99 today only. We are currently #4 New Release in our category and pushing for #1. If it is useful to you, grabbing a copy today genuinely helps: https://www.amazon.com/dp/B0HDRJZ4F7 Read it, challenge it, tell me where it breaks. That is the whole point.