Hi all, Sergio Perea here. Just dropped a new YouTube video showing how to build cold outbound like an operating system instead of a collection of campaigns.
I break down the exact order we use: economics, market and ICP, infrastructure, data, offer, execution, reply management, sales handoff, and reporting.
I also walk through a four-week framework you can use to audit and build your own outbound engine.
Watch here: youtu.be/tXB3xOZKBPw
Which part of your outbound system is the biggest bottleneck right now?