Where Does GTM Engineering Belong in Your Organization? Exploring Reporting Lines and Structure

·Sep 29, 2026 01:38 PM(edited)·

Fun fact: there's still no agreement on where GTM engineering sits. Some teams put it under RevOps. Some under demand gen. Some under sales. Same job, three different reporting lines. If you're hiring for it right now, you're also inventing the org chart. Where does GTM engineering sit in your org? 🧐

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Where Does GTM Engineering Belong in Your Organization? Exploring Reporting Lines and Structure

Vivek G.

·Sep 29, 2026 01:38 PM(edited)·

Fun fact: there's still no agreement on where GTM engineering sits. Some teams put it under RevOps. Some under demand gen. Some under sales. Same job, three different reporting lines. If you're hiring for it right now, you're also inventing the org chart. Where does GTM engineering sit in your org? 🧐

2

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Emily G.
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IMO there's no right answer to this because every organization is so different! Vivek G. do you think it belongs in one specific place though?
Vivek G.
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Exactly At its core, a GTM Engineer acts as a revenue growth builder creating automated systems to directly scale startup revenue. So wherever the biggest revenue bottleneck is, that's where GTM Engineering usually finds its home
Vivek G.
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What's your thoughts on this
Vivek G.
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All three are fake and are trying to prove each other real. 😂😂

Emily G.
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IMO there's no right answer to this because every organization is so different! Vivek G. do you think it belongs in one specific place though?
Vivek G.
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Exactly At its core, a GTM Engineer acts as a revenue growth builder creating automated systems to directly scale startup revenue. So wherever the biggest revenue bottleneck is, that's where GTM Engineering usually finds its home
Vivek G.
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What's your thoughts on this
Vivek G.
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All three are fake and are trying to prove each other real. 😂😂