Automated Competitor Take-Out Trigger Bot Using Clay, n8n, Groq (Llama 3.3), and HubSpot for Outbound Teams
🔥 Built a Competitor Take-Out Trigger Bot using Clay + n8n + Groq(llama 3.3) + HubSpot [Don't miss out on the images!]
Most outbound teams waste hours manually checking which of their prospects are locked into legacy CRMs — the ones they're trying to displace.
I automated the entire process — detection, scoring, and a personalised take-out pitch delivered to an SDR in real time.
Here's how it works:
🔍 Clay scans 10 target companies for their full tech stack using technographic enrichment
⚡ A formula flags companies running HubSpot/Salesforce/Freshworks — automatically
📊 A weighted switchability score (0-10) ranks each company by likelihood to switch
🤖 Groq (Llama 3.3) generates a personalised take-out pitch using news signals, hiring data, and CRM pain points
📲 n8n routes hot targets (score ≥ 7) vs watch list targets (score < 7) into separate Slack alerts — with the email pitch ready to send
🗂️ Every record lands in HubSpot as a company record with all enriched fields
What's new for me this time:
→ Technographics enrichment in
- Tells me what legacy CRM they're using
→ Job postings enrichment as a GTM/SDR hiring signal - An expansion signal to consider
→ Parallel branching + Merge node in n8n - Helps keep the workflow clean and minimal
→ LLM output sanitisation before JSON embedding - Tinkering with code to separate fields intended for different endpoints
The SDR gets this in Slack:
Company name → Competitor detected → Score → Decision maker → AI-written opener. Ready to act in under 10 seconds! 🚀

