Keeping Lead Data Updated for Effective Outreach Strategies

·Nov 10, 2025 06:46 AM·

Hi all For those of you who "recycle" lead lists with outreach, how do you make sure your lead data stays up-to-date after the initial list was built? Example: client has a TAM of 30k, we scrape the whole list and start hitting 10k contacts/mo. 3 months later, we go back and contact the 'non-replied' leads again. But, there's a chance that some of these leads have changes job titles, changed companies etc. in the meantime, since the initial list scraping. Anyone got a good workflow for this? We've just been re-scraping lists each time we recycle, but I'd imagine there's a more efficient way to keep the data updated. I was thinking some kind of linkedin profile scraper can be used here, then see if the new data lines up with the old? Any insight appreciated

7 comments

· Sorted by Oldest

Amit S.
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I would say just validate their emails again before using them.
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Sourabh
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You can enrich invalid emails...
Jordan
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Sourabh I am aware mate, but i don't see how that's relevant here sorry?
Satiesh S.
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use Google Gemini as the claygent and have the prompt check for company name, title, and then have a formula to check differences, the ones that changed, you can decide how to deal with that. Change titles--> update title, changed companies--> check if new company is relevant, get new email, etc. OpenAI is fine but it doesnt give me the best results, gemini works better
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Matt S.
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Disagree with Satiesh S. here. In my experience, Claygent + Gemini (or Open AI) does not work for person level enrichment as the Claygent won't have an linkedin account to go and look into the profile. This only works for company level enrichments at scale. Your best bet is using Clay's native person level LinkedIn enrichment to make sure the person is still working in the same company and if you want to be extra safe, you could use LeadMagic's email validation (it's super cheap if you purchase the subscription from their website and use their API) I see you already mentioned you're re-scraping the list each time, not sure what that means, but hopefully, you're not doing anything more than what I mentioned above
Matt S.
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Ah and this apify actor is also cheaper if you're on Clay's $350 plan or lower: Jordan https://console.apify.com/actors/2SyF0bVxmgGr8IVCZ/input
Jordan
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Matt S. thanks man, honestly just re-verifying the email addresses has helped immensely, but I appreciate this regardless 🙌

Keeping Lead Data Updated for Effective Outreach Strategies | Clay