How Small Sales Teams Manage Lead Enrichment Handoffs and CRM Automation Challenges
Question for the sales folks here: after Clay enriches a lead, what鈥檚 the next system it lands in, and how much of that handoff is still manual for you? I ask because I kept hitting the same wall with small teams, great enriched data, then it dies in a spreadsheet because a paid CRM seat per rep isn鈥檛 in the budget. Ended up building a free CRM to close that gap (caesarcrm.co/crm), but I鈥檓 more interested in how you all solve it, whether you鈥檝e automated the Clay-to-CRM push, and what breaks. Is the spreadsheet-after-enrichment thing common, or is it just the smaller teams I鈥檝e been talking to?
