Clay Native Formulas vs Custom Webhooks: Managing Complex Lead Scoring Efficiently
Clay native formulas vs Custom Webhooks/Python backend? 😅 Hey everyone! Loving Clay for fast enrichment and building waterfalls. But recently hit a bit of a ceiling while trying to handle heavy nested IF-THEN-ELSE logic for complex lead scoring. Instead of burning credits or overcomplicating native formulas, I hooked up a quick Python webhook backend to process the logic and send clean data straight back into the table. Saved a ton of setup headache and credit usage! Curious to know how many of you stick 100% to native Clay formulas vs. piping data out to custom code/APIs for heavy lifting?