The case of false prospect list building by B2B companies

The case of false prospect list building by B2B companies When building lead databases, B2B companies tend to aim for a larger portion of their Total Addressable Market (TAM). However, the total market cannot necessarily be captured into an actionable prospect database. This is because the accounts that exist are not always identifiable and accessible. We recently reviewed a sample dataset for one such company and you can review the remarks on the dataset for inference here. lnkd.in/p/dcDZeagq