Email Campaign Results: 2,000 Sent, 33 Warm Leads Generated

Anas A. · 2025-10-01 16:57:01.637132+00

2,000 emails sent. 33 warm leads. 1 lead per 53 emails. (Thanks to Clay for helping us with the copy - used Claygent to personalise it)

Email Campaign Results: 2,000 Sent, 33 Warm Leads Generated | Clay

10 comments

· Sorted by Oldest

Matt S.
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What was the CTA and campaign about? I find it hard to believe when there's no context like what are you selling etc. (Not saying this is not a real result but more context would be appreciated when sharing results like this.)
Anas A.
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Matt S. Here you go: Linkedin Post
Oleg T.
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Anas A. there are not much answers on Linkedin, except that it's a niche directory 🙂 Matt S. when you contact someone from the niche directory mentioning this directory + personalized message you can expect 4% reply rate easily, even more. The problem of such campaigns is just they are not really scalable because there's not much contacts.
Matt S.
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Oleg T. I don't know what do you exactly mean by niche directory but I agree with your point about the scale of the campaign. I see so many campaigns like this on Linkedin where people say "we got %40 response rate for 1000 people we reached out" and advertise it as this is their avg result and then you learn it was an event their sales reps went to and they sent an email campaigns to everyone their sales rep captured the email info at the live conference. And as you might expect - all these people who went to the conference was looking for information anyways - so you don't even need to personalize anything - you just need to make it relevant per segment. It comes back to "can we scale this to 100k emails a moth" and the answer is no 🙂 But it's nice to observe other's campaigns even if it's at a smaller scale
Oleg T.
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Matt S. I checked the Anas' post and the only valuable info I found was "niche directory". It
Oleg T.
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it's when you target companies on a specific platform, more niche then Crunchbase e,g
Oleg T.
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or event
Kotaiba
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Anas A. not much details on Linkedin. it seems like its just a leadgen kind of post for Linkedin. Kindly share the context over here because this channel isn't for clickbait's like on Linkedin. we are all here doing the same thing not potential customers who will buy your services.
Patryk W.
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Anas A. Hello! Would love to exchange experiences on how to build well working outbound tables in Clay 😃 Feel free to DM!
Muzafar C.
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That's very possible. My highest email campaign response rate was around 23% with about 11% interested over a sample size of about 1000 (fully cold, automated, B2B SaaS). This was Pre-clay, in Apollo with custom g-sheets scripts to generate the personalisations and took a couple of weeks of prep work and small batches sent manually to test messaging first. When the magic happens, it happens.

Loading comments

Matt S.
·
·
What was the CTA and campaign about? I find it hard to believe when there's no context like what are you selling etc. (Not saying this is not a real result but more context would be appreciated when sharing results like this.)
Anas A.
·
·
Matt S. Here you go: Linkedin Post
Oleg T.
·
·
Anas A. there are not much answers on Linkedin, except that it's a niche directory 🙂 Matt S. when you contact someone from the niche directory mentioning this directory + personalized message you can expect 4% reply rate easily, even more. The problem of such campaigns is just they are not really scalable because there's not much contacts.
Matt S.
·
·
Oleg T. I don't know what do you exactly mean by niche directory but I agree with your point about the scale of the campaign. I see so many campaigns like this on Linkedin where people say "we got %40 response rate for 1000 people we reached out" and advertise it as this is their avg result and then you learn it was an event their sales reps went to and they sent an email campaigns to everyone their sales rep captured the email info at the live conference. And as you might expect - all these people who went to the conference was looking for information anyways - so you don't even need to personalize anything - you just need to make it relevant per segment. It comes back to "can we scale this to 100k emails a moth" and the answer is no 🙂 But it's nice to observe other's campaigns even if it's at a smaller scale
Oleg T.
·
·
Matt S. I checked the Anas' post and the only valuable info I found was "niche directory". It
Oleg T.
·
·
it's when you target companies on a specific platform, more niche then Crunchbase e,g
Oleg T.
·
·
or event
Kotaiba
·
·
Anas A. not much details on Linkedin. it seems like its just a leadgen kind of post for Linkedin. Kindly share the context over here because this channel isn't for clickbait's like on Linkedin. we are all here doing the same thing not potential customers who will buy your services.
Patryk W.
·
·
Anas A. Hello! Would love to exchange experiences on how to build well working outbound tables in Clay 😃 Feel free to DM!
Muzafar C.
·
·
That's very possible. My highest email campaign response rate was around 23% with about 11% interested over a sample size of about 1000 (fully cold, automated, B2B SaaS). This was Pre-clay, in Apollo with custom g-sheets scripts to generate the personalisations and took a couple of weeks of prep work and small batches sent manually to test messaging first. When the magic happens, it happens.