Creating a GTM Engineering Case Study: Building a Pipeline from Anonymous Website Visitors to Outbound Leads

Hi everyone, I am transitioned my career into GTM engineering. I got tired of sending resumes. So instead of applying again, I built something. I installed Warmly on my own project and turned anonymous website visitors into warm outbound leads. Identified companies → enriched decision-makers → launched personalized outreach. Not because someone asked me to. But because I wanted proof that I can build a GTM engine, not just talk about one. I learned quickly: Tools don’t create pipeline. Systems do. Now I’m refining this into a proper case study. Honest question for founders / GTM leaders here: If you were hiring a GTM Engineer, what would make this project strong enough to say “let’s talk”? I genuinely want to improve it.