Building a Focused GTM and Outbound Practice: Advice for the First 3–6 Months

Hey everyone, I’m Rahul 👋 I’m starting to build a focused GTM/outbound practice after working on early-stage startup growth and outbound systems. For people who have built consulting, agency, or fractional GTM businesses before: what would you recommend focusing on in the first 3–6 months? I’m especially trying to avoid becoming a generic “lead gen agency” and instead build around sharper signal-driven outbound, better ICP work, and transparent campaign systems. Would love advice from anyone who has gone through this.