Hi community,
I looked at 1 million B2B software purchases to find out which were the strongest buyer intent signals (ie headcount growth, hiring a VP, funding, etc)
For those of you who work with lots of GTM signals on Clay and want to know which signals generally translate better to buying behavior, I think this might be insightful…
I posted my findings here: https://www.linkedin.com/posts/henleychiu_i-analyzed-1-million-b2b-software-purchases-activity-7378777930983698432-5Gxv
Feel free to share it with your sales team :)