The solo Clay consultant and how to become one

Biggest Clay trend I am seeing right now The solo Clay Consultant (and how to become one) 1. Clay is an amazing tool but it’s too specialistic for an internal team, it soon becomes an expensive distraction, and FTE time is better invested in other activities. 2. A Clay operator's economics makes sense. In an ideal scenario (large TAM, short sales cycle) a single operator can outperform 2-5 SDRs. Or even better: 1 operator + 1 cold caller is truly a sales machine 3. Instead of 2 60K/y SDR salaries, 1 SDR salary (60K) +1 Clay operator (3K/m retainer) is way less expensive and more effective. A no brainer for a company. The same Clay Operator can manage alone 4-5 clients and make 100-150K/y working for himself. 📌 Want my best Clay ideas for a successful career in B2B growth? Sign up for Clay Wizards, my free weekly newsletter. Join 3k+ here: claywizards.com