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Personalizing Emails in Outreach Sequences with Clay Tools

·Oct 15, 2025 03:58 PM·

Has anyone figured out how to personalize every email in an Outreach sequence from Clay? Last time we did it, it was only the first email that could be personalized.

9 comments

· Sorted by Oldest

Personalizing Emails in Outreach Sequences with Clay Tools | Clay

Honourable A.
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are you using AI/claygent to write the email? also by first email do you mean the first email sequence?
Gabrielle J.
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Yes using Clay to write the email, and yes I mean the 1st email of a sequence. For some reason, we've only been personalizing the first email because Clay told us it was a limitation of Outreach. However in this video Yash says you can personalize every step https://www.clay.com/university/lesson/personalized-direct-email-campaigns-step-by-step-walkthrough-with-smartlead-automated-outbound
Honourable A.
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okay did you match the other sequence emails copy to it on the smartlead place holder? Like each sequence would have a different place holder name like you could see in the screenshot
Honourable A.
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if you dont get it, lmk so i could send over a video explaining
Gabrielle J.
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Ok yes that is what I thought, we're not using Smartlead yet though this is just Outreach and Clay - but I'll try that
Honourable A.
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what sequencer are you using?
Honourable A.
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with outreach it should be the same principle
Gabrielle J.
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yes just outreach for now and eventually smart lead, but i want call & email sequences (those would be in outreach) and email only would be in smartlead
Honourable A.
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Alright - tried it out on outreach?