Benefits of Clay's Native HubSpot Integration on Pro vs HTTP API on Explorer for Data Sending

·Feb 28, 2026 02:25 AM·

For anyone who’s used both: what’s the real benefit of Clay’s native HubSpot integration on Pro vs just using HTTP API on Explorer to send data into HubSpot?

6 comments

· Sorted by Oldest

Aaron J.
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Atishay you can push and pull data as needed from Hubspot, including looking up related records.
Atishay
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Is look up not possible using HTTP API calls?
Elric L.
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yes it's possible you need to Create a private app in HS to create an API key The native integration is fine for stuff like lookup, create, update objects. I use the API key for logging activities or delete records.
Lotfi D.
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It’s for enterprises/big companies that are not going to try and spinup their own thing when Clay has built it for them….. + that plan has other features as well, not just CRM integration….
Atishay
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Yes that's what I figured - we have a not so enterprisey client that needs it and was contemplating if its worth the upgrade
Atishay
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Thank you all for your help!

Aaron J.
·
·
Atishay you can push and pull data as needed from Hubspot, including looking up related records.
Atishay
·
·
Is look up not possible using HTTP API calls?
Elric L.
·
·
yes it's possible you need to Create a private app in HS to create an API key The native integration is fine for stuff like lookup, create, update objects. I use the API key for logging activities or delete records.
Lotfi D.
·
·
It’s for enterprises/big companies that are not going to try and spinup their own thing when Clay has built it for them….. + that plan has other features as well, not just CRM integration….
Atishay
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·
Yes that's what I figured - we have a not so enterprisey client that needs it and was contemplating if its worth the upgrade
Atishay
·
·
Thank you all for your help!