Which CRM route did you choose for your startup, and what surprised you after go-live?

CRM choice for a fresh startup, and curious how clay users see it. the three options i'm looking at: 1. hubspot, enriched and automated with our own clay and AI workflows 2. zero or lightfield, i.e. the newer AI-native CRMs 3. a full GTM suite, monaco being the obvious one if you picked one within the last half year: which route, and what broke or caught you off guard a few weeks after go-live?