Tips for Structuring a Clay Table to Reflect Your GTM Decision Process

Hi All, will be sharing some amazing tips on Clay & GTME. The Clay table should reflect the stages of your GTM decision process, not just be a random collection of enrichment columns. A good Clay table should make it obvious: "what we know, what we still need, whether the account should progress, and what evidence gets sent to the backend." A practical structure is:

1. Input 
2. Basic company profile
3. Cheap ICP gate
4. Deeper fit enrichment
5. Signal detection
6. Intent 
7. Preliminary priority
8. Expensive research
9. Contact discovery
10. Decision
11. Execution