Improving Campaign Deliverability: Troubleshooting Low Reply Rates

·Sep 17, 2025 07:52 PM·

Deliverability? I have 2 campaigns, 1 where I have 5% reply rate and and other with 0.4% reply rate, both use the same copy framework, same inbox (inboxes all above 99%), same database (Apollo), but this campaign number 2 is giving me responses that leads dont work there anymore in 75% of the time, is there a way to fix this?

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Improving Campaign Deliverability: Troubleshooting Low Reply Rates

Samuel A.

·Sep 17, 2025 07:52 PM·

Deliverability? I have 2 campaigns, 1 where I have 5% reply rate and and other with 0.4% reply rate, both use the same copy framework, same inbox (inboxes all above 99%), same database (Apollo), but this campaign number 2 is giving me responses that leads dont work there anymore in 75% of the time, is there a way to fix this?

3 comments

· Sorted by Oldest

Kabeer A.
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That usually means campaign 2’s data is stale even with the same copy/inbox, if 75% of replies are “no longer here,” the Apollo list is likely outdated. Best fix is to re-enrich with fresh employment data (LinkedIn/Clay’s person enrichment) before sending, so you only target current contacts. I can show you how to set this up if you’d like.
Umair S.
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Hey Samuel A. , In my opinion may be you are missing something in setting up your email campaign.
Umair S.
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Give an audit to your automation tool's setup.

Kabeer A.
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That usually means campaign 2’s data is stale even with the same copy/inbox, if 75% of replies are “no longer here,” the Apollo list is likely outdated. Best fix is to re-enrich with fresh employment data (LinkedIn/Clay’s person enrichment) before sending, so you only target current contacts. I can show you how to set this up if you’d like.
Umair S.
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·
Hey Samuel A. , In my opinion may be you are missing something in setting up your email campaign.
Umair S.
·
·
Give an audit to your automation tool's setup.