How do you demo Clay for maximum wow effect?

·May 16, 2024 12:02 PM

Hey guys, I going to demo Clay soon for potential new clients - how do you guys usually demo the platform for maximum wow effect? Tips and tricks appreciated 🙂

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2 comments

· Sorted by Oldest

Colin G.
·
I do a live ICP + Persona creation for their company, and then pull a list of leads for them. It’s sort of a “magic trick” to create something useful for them in <10 minutes. I use this table. All you need is the company URL in column 2.
Once this is done, you simply
run the first website enrichment,
Run the 2nd enrichment, which ICPs + Personas based on the company’s website text body.
Run 3rd enrichment, which turns the ICPs + Personas into searchable variables
I would then go into Linkedin Sales Navigator, Apollo, etc. And search one of the personas using the information from the 3rd enrichment. This usually impresses them, gives them something useful, and leaves time to run through the rest of my presentation!
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Martin
·
Sweet! Thanks!
👍1

Colin G.
·
I do a live ICP + Persona creation for their company, and then pull a list of leads for them. It’s sort of a “magic trick” to create something useful for them in <10 minutes. I use this table. All you need is the company URL in column 2.
Once this is done, you simply
run the first website enrichment,
Run the 2nd enrichment, which ICPs + Personas based on the company’s website text body.
Run 3rd enrichment, which turns the ICPs + Personas into searchable variables
I would then go into Linkedin Sales Navigator, Apollo, etc. And search one of the personas using the information from the 3rd enrichment. This usually impresses them, gives them something useful, and leaves time to run through the rest of my presentation!
🔥1
Martin
·
Sweet! Thanks!
👍1