Using Clay to build a B2B2C strategy for student enrollment in Brazil

Hi, just sharing. I work in a K12 school in Brazil; private schools there represent a large market (US$13b–US$16b), and navigating the education pipeline is quite complex. The sales pace is intricate, yet it is enjoyable because you test different tools to create new methods for increasing student enrollment. Last week, we launched a new strategy to form partnerships with local businesses, and I used Clay to build a GTM B2B2C solution—impressive how quickly developments occur and how hard tasks become simple. This makes me excited about how our work is growing and the new capabilities we must develop.