Seeking Feedback on Complex Clay Table and Smartlead Campaign Ideas

I have an idea for a pretty complicated clay table. Can someone tell me if I am over complicating it or if my idea is actually typical practice. I am trying to create multiple clay sources based on different signals, that ultimately create different smartlead campaigns based of that signal. Is that a typical best practice? Or is it usually just one campaign based off one signal at a time, then try the next signal after the first campaign is complete?

6 comments

Prashant M.
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I tried this. It got things complicated for me because I had to be careful with the conditional runs. If there are AI enrichments, your prompts need to be 'if this'....'then do this'...AI then doesnt give a good output If it is just 2 signals it should be ok but if you are tracking 5-6 signals in one table, best to split it. Most important - the mental overload of managing multiple complex signals.
Vincent C.
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Hey Ben, I’m not expert on this but what I’ve seen work with multiple signals is to think about how you’re going to use those in your sales engagement steps. For instance:
signal 1 used in email 1
Signal 2 used in email 2
etc…
Therefore you could have multiple signals captured within the same Clay table and use them in different emails part is the same smartlead sequence. In that way you keep your prompt copy simple and avoid to put too much within your final copy as well. In cold email typically less is more 😉 Does that make sense?
Benjamin
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Im trying to factor in - IF person from signal is already in a campaign (SmartLead), then move to new signal campaign etc.. and i think thats where im getting overwhelmed.. I am starting to see, less is more.. 🙂
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Benjamin
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To make things more complicated, they want me to send FROM different account managers mailboxes!
Vincent C.
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Benjamin I've seen a similar case for a client we had and the easiest to set this up was to create a table per rep instead of everything in the same table. The reasoning is that most likely those reps are splitter by territories/industries or client size or other which you can use as filter to segregate the data in your main clay table and distribute in sub tables aligned to each rep.
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Benjamin
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Thanks for your replies everyone.
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