Tips to Improve Email Deliverability to Outlook Inboxes | Clay

Tips to Improve Email Deliverability to Outlook Inboxes | Clay

Abdul
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Outlook’s tough even with warmup and clean content. What’s helped us: use a custom tracking domain, send plain text (no images/links), rotate inboxes, and build reputation on a subdomain. We boosted Outlook inbox rates by 30 40% this way happy to check your template if you want!
Walid J.
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Thanks Abdul! Yeah I've been using custom domain tracking clean content without images or links in Smartlead, and I believe they rotate the inboxes right? And with a subdomain you mean secondary domains I think?
Abdul
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Exactly! Smartlead does rotate inboxes if you’ve set it up that way and yep by subdomain I mean something like mail.yourdomain.com instead of sending directly from your main domain builds a separate reputation and keeps your primary domain safe.
Walid J.
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Oh what I mean with secondary domain is for example: useclay.com, tryclay.com, clayai.com etc. I have been creating new domains that are similar to my own domain. Didn't know that creating subdomains like you say and sending emails from that was possible?
Stephen v.
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Make sure you've set your DMARC policies - I know microsoft implemented new rules recently (https://sendmarc.com/dmarc/microsoft-dmarc-requirements/). These guys also have an analyser tool on the home page you can use to check your domain
Walid J.
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Hey Stephen, thanks voor je hulp! Ga even naar de guide kijken. Heb jij gemerkt dat je daardoor vaker in de inbox kwam bij Outlook?
Stephen v.
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I've had DMARC in place the whole time so didn't notice any change specifically
Walid J.
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Yeah my DMARC, SPF and DKIM are setup correctly too, so no gains to be won there unfortunately. Still thanks!
Max E.
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Outlook seems to prioritize domain age over anything at the moment. 2-4 weeks of warmup on fresh domains is a bit low. We've seen way better results with 60+ days of warmup before sending 1 actual mail.
Max E.
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Also are you setting up your inboxes yourself or using resellers?
Walid J.
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Thanks Max! so in your strategy you're first only targeting google & SMTP inboxes? And after 60 days you're targeting Outlook as well? Or some other way?
Walid J.
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Using resellers, Zapmail and Coldsire. They are real Google workspaces
Max E.
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If possible I'd wait before sending to either but if not possible then yes I'd try to delay sending to outlook
Max E.
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I'm not a big fan of those resellers as they still get flagged for Indian IP's
Walid J.
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Yeah thought that might be a problem too, but I check every domain today, and all IP’s are either in America, or Europe, so don’t think that that’s the problem