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Optimizing Outbound Campaigns: Boost Reply Rates & Engagement
Hi guys. Is there anyone here who has experience in using clay + instantly + heyreach for outbound campaigns? Is there any way to optimize for the following:
- 1.
Positive reply rates on instant
- 2.
Connection requests, acceptance,s + positive replies
Here is our current context:
- 1.
We use only 1 signal, which is open jobs, using the Find jobs search in Clay.
- 2.
We target hiring managers from the company's results and get the LI information through a Claygent prompt (i.e., First Name, Last Name, and LinkedIn profile)
- 3.
We enrich emails using Icy peas + Full enrich and verify using debounce
- 4.
We then migrate the FN, LN, and other details to Instantly directly from Clay.
- 5.
The scripts we are using highlight the profiles of our candidates + highlight the fact that they are hiring based on the open job role availability.
- 6.
CTA is booking a call with them or sending over the candidate profiles for their review.
Here are the issues for our current campaigns:
- 1.
Low positive reply rate. Around 1 per month for some campaigns.
- 2.
High bounce rate. Around 2-5 emails per week.
- 3.
A lot of out-of-office replies.
Here are some questions I need to answer.
- 1.
Is there something wrong with our Instantly setup?
- 2.
Is there something wrong with the target leads? Should we change hiring managers to CEOs, etc?
- 3.
Is there something wrong with the script?
- 4.
Should we be focusing on other signals rather than open job roles?
Looking for any suggestions that can speed up our campaigns from those who have seen success in the recruitment and staffing space.
