Tips for Briefing GTM Engineers: Learning from Mistakes

Hi all–I just posted an article about how to better brief GTM Engineers, hoping to share some of my mistakes and what’s worked for my team. It’s far from perfect, and if you have other ways you help your engineers tackle complex automations, I’d love to hear it: https://www.linkedin.com/pulse/experience-brief-injecting-humanity-gtm-engineering-justin-marshall-q0ewc