Hey everyone, this is a wedge question (happy to take answers from all!!). Sharpening ICP & positioning + tracking signals re ready for scale, I wonder how others are tracking and logging these? Asking bc we have SO many google docs by now, some of them that seem to be getting longer and longer, so wondering what best practices y’all use.
🎓 Cohort Mate: Hey Stephanie, thanks for asking!
There's no prescribed Wedge playbook for how to log ICP, positioning, and "ready for scale" signals — the program doesn't specify a tooling stack (Google Docs vs anything else).
What Wedge does cover on this theme: • Module 1 (Finding Your ICP): define and validate ICP hypotheses, then use Clay to identify potential customer segments • Module 5 (Testing & Iteration): analyze what's working, refine from market feedback, and build a methodology backed by evidence
So the intent is a tight, evidence-backed ICP/positioning loop — not a growing pile of docs. How you actually capture that (one living doc, a Clay table, etc.) is left open.
This is a great one for other Wedge folks to chime in on. If you want program-side guidance, Natalie S. can help.
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Stephanie W. good question! I also think it'd be helpful if you posted in the community section of Wedge to see how people without our cohort are going about this.


