Introducing Clay Ads: Cut LinkedIn Cost Per Lead by 90% with Dynamic Audience Targeting
Clay Ads is HERE 🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉 | @channel We’ve been using it for 7 months and dropped our LinkedIn cost per lead from $250 to $25. It's built on the same idea behind everything we ship. Clay is a self-improving revenue engine, and your audiences are the living data foundation it runs on. When your audiences stay in sync with your GTM context, you can run targeted ad plays your competitors can't, built on filters that are unique to your business. Clay Ads lets you build audiences so you can run experiments, iterate quickly and scale what works. Two teams (outside of us) already running this:
depthfirst builds a dynamic audience of every prospect their sellers have touched in the last 30 days and runs a LinkedIn awareness campaign against it, warming buyers ahead of the sales conversation. They've seen an 80% match rate on Google and a 40% decrease in CPL.
Northbeam built a high-quality seed audience of their best-fit customers and prospects from Clay's people and company data, enriched to match their ICP. They 5x'd SQLs on Meta while holding budget constant, with match rates up 30%.
If you're on Growth or Enterprise, you can start building today. Livestream: On Aug 13th we're going LIVE to walk through how we run our own paid media on Clay Ads. Register here For more: 🔗 Launch post explainer/demo 🔗 Blog
