Brad H.

yoooo hows everyone feeling after Sculpt?

@channel From Kareem:

"Today at Sculpt, we showed 2,500 people from 30 countries the future of Clay, the self-learning revenue engine. Last year, GTM teams were limited by how many campaigns they could build and run. Now agents can help build them. So we’re taking the next step by helping those agents learn from the results, starting with: 1) A new way to build on Clay: a global agent Give Clay an outcome, like “Find buyers at health tech companies and build a campaign to prospect into them.” Clay uses its living memory of your business to plan the work. Clay builds it in minutes for you to review and approve. Assign scheduled tasks so Clay keeps working until it meets your goal -- running in the background, and analyzing results to make recommendations to help you grow even faster. Available to all Sculpt attendees today w/ paid plans, with early access rolling out to more users in the coming weeks. 2) Workflows Workflows (open beta live today) lets you build GTM plays visually, with agents and code, and run them across millions of records. Build agentic workflows in Clay or via CLI in minutes, with results flowing back into Audiences for the next play. 3) Inbound SDR Agent We also previewed something I'm particularly excited about -- our first agentic seller. It learns from sales call recordings and gives buyers personalized demos of your actual product in a tailored sandbox, with answers in real time! Say someone requests a demo at 9pm on a Friday. The agent answers their questions, demos your product, and qualifies them in one conversation, routing qualified buyers to the right rep. What it learns helps improve its next demo and your other plays. We're inviting companies to join the Inbound SDR Agent waitlist as potential pre-beta partners :) TLDR: One agent helps your GTM engineers build. The other helps your reps sell. Both turn results into recommendations in Clay, so a sales conversation can shape your next campaign. That’s how we’re building the self-learning revenue engine. Read more about the future of GTM: clay.link/FctnaF2"

@channel Hey guys, the hot summer of clay is over... but these new products and updates are here to stay! - Agent Plugin and CLI let your coding agent find prospects, run enrichments, and build Workflows (beta). The new Skills Marketplace gives you portable, community-built playbooks for Claude Code, Codex, Cursor, and more, while the API connects Clay to your own tools. Anyone can submit their GTM skills, but only the cracked ones will get published and top the leaderboards 📈📈 - Audiences is the living data layer behind your GTM plays, keeping millions of records current through syncs, recurring enrichments, and signals. As the data changes, your segments update, so Workflows, agents, outreach, and ads can work from the same context. Enterprise teams can also filter Salesforce imports with SOQL. - There's a sacred geometry to a Workflow that's as useful as it is beautiful. Workflows gives you a bird's-eye view of each GTM play on a node-based canvas, so you can see how its triggers, branches, and actions connect. Start from a segment, schedule, or webhook, and test enrichments on a few records before running them across an Audiences segment. - Account Research Agents surface deal risks and expansion opportunities from calls, emails, and account activity. To act on account context, add an Account Agent to Workflows to choose among actions you've configured. - MCP for Reps lets reps run their team's approved research and plays from the AI tools they already use. - Skills in Claygent Builder save your team's instructions inside Clay so Claygents can reuse them, pulling in the relevant ones as they work. Claygents also *started* the whole cute agent trend, truly. - Advanced Search combines CPJ criteria, then keeps finding matches when saved as an Audience. Use Lookalikes to start from companies like your customers, and TAM Reporting to see which sourced accounts became pipeline. - Account Hierarchies maps parents and subsidiaries so you can find related prospects. The Walt Disney Company -> Hulu, ESPN, Marvel, etc etc (all these subsidiaries might be right under your nose, Hierarchies helps you find them) - Topic Intent helps you prioritize people and companies already researching your category. - Sequencer 2.0 uses account and contact data for cold outreach, while lead lists keep updating as people qualify. - Ads on Audiences keeps targeting and suppression lists current as your data changes, now including company audiences synced to LinkedIn Ads. - 20+ new and updated integrations add EMEA/APAC contact data, public-sector and real-estate research, and buying signals. You can put that data to work through connections to dialers, CRMs, and warehouses. - Credit Budgets let Enterprise teams set Data Credit limits, while Spike Alerts flag unusual spending. More product news on the way at Sculpt on Oct 8!

@channel | We just added and updated 24 integrations in Clay, with 134 new actions and 2000+ new data fields. We blogged about the massive upgrade here in details. But the part that's most interesting is the workflows you can build by combining them. A few examples: 🌍 Expanding into EMEA or APAC? Source accounts & contacts with Leadfeeder → add coverage with Pubrio → enrich contact details with the Clay EMEA waterfall, including Forager, SMARTe, Lunar.io & Pipecorn 😉 → screen DNC with Meer → send the lists to Nooks for calling. 🏛️ Selling into the public sector? Monitor open bids with GovSpend and signals from Pursuit → qualify with Claygent’s eval of the bid details → source contacts at the relevant agencies → maximise contact data coverage with the Clay US & Canada waterfall. 💰 Selling to PE-backed companies? Close one portfolio company → use Magellan Data to map the PE owner and find the rest of their portfolio → enrich with Crunchbase competitors & heat score → build an expansion motion around the fastest-growing companies. 🎯 Want to prioritise accounts that are actually showing intent? Monitor companies showing intent in a G2 software category, expanding into new markets with Pubrio, or advertising in specific geographies with Adyntel → enrich with HG Insights to identify competitor technologies → generate researched outreach with Twain or personalised assets with Canva. This is one of my favourite things about the Clay data ecosystem. You don’t need one provider to be great at everything. You can combine specialist providers for sourcing, enrichment, signals and compliance, then actually do something with the resulting data. Ask Karishma R. if you have questions 🙂

@channel | Enrichment in Audiences now runs on top of Workflows! Audiences unifies your CRM, warehouse, Gong, and GTM data in Clay so you can create high-intent segments of customers, prospects, and your TAM. Workflows now makes it easier, faster, and more transparent to add enrichments to any segment you build in Audiences. 1/ Enrich faster: Add enrichments with guided steps. 2/ Save credits: Test and preview records in a table view before you scale the full run. 3/ Get total observability: Trace the records, logic, and steps behind every enrichment. 4/ Make live changes: Iterate on workflows, as you go, without rebuilding. Check it out: clay.link/9ZCD7uo

@channel | Sequencer 2.0 overhaul is now live 🎉 The right pitch at the wrong time is the wrong pitch. That's why we revamped Clay Sequencer. Sequencer helps Growth Marketing and Demand Gen teams bring their outbound motion into one place. Here's the 5 big changes we pushed: 1. Always-on lead sourcing: Find the fresh leads from your CRM, signal data, or Clay's people database, then build dynamic lead and exclusion lists around them. 2. Self-qualifying leads: Refresh your GTM data continuously, so accounts enter campaigns when they fit and leave when they don't. 3. Context-driven copy: Templates with AI snippets let you decide what gets personalized, using context from Clay's 200+ data providers. 4. Centralized send and deliverability management: Buy inboxes and domains without leaving Clay, with warmup built in. 5. Replies ready before reps open Slack: Auto-draft and share responses so your team can approve before sending. We just posted about it here: linkedin.com/feed/update/urn:li:ugcPost:7500585184895885312 Launch blog: clay.com/blog/clay-email-sequencer Landing page: clay.com/sequencer Getting started: university.clay.com/docs/getting-started-with-sequencer cc: Tanvi R., the PM on this project!! If you have any questions, ask away 🙂

@channel 𝗥𝗘𝗗𝗗𝗜𝗧 𝗔𝗠𝗔: Two years ago, Alex Lindahl created r/gtmengineering. This Wednesday (August 26) he’s co-hosting an AMA with Spencer Chemtob, an internal GTM engineer at Clay!! The thread's topic: how we build GTM systems that support our Q2-crushing sales team. 🤔 Drop questions in the Reddit thread (clay.link/26VkTG9) or under this post, and they'll answer them.

@channel | Topic Intent is live in open beta 🔍✨🧪🤔 ICYMI: Topic Intent is our new signal for finding accounts + buyers researching the topics that matter to your market. You can now pick competitors, product categories, or industry themes, then Clay checks Bombora, Delivr, and Intentsify and shows the topic, provider, and score behind each match. Big unlocks:

For more info:

Clay Ads is HERE 🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉 | @channel We’ve been using it for 7 months and dropped our LinkedIn cost per lead from $250 to $25. It's built on the same idea behind everything we ship. Clay is a self-improving revenue engine, and your audiences are the living data foundation it runs on. When your audiences stay in sync with your GTM context, you can run targeted ad plays your competitors can't, built on filters that are unique to your business. Clay Ads lets you build audiences so you can run experiments, iterate quickly and scale what works. Two teams (outside of us) already running this:

If you're on Growth or Enterprise, you can start building today. Livestream: On Aug 13th we're going LIVE to walk through how we run our own paid media on Clay Ads. Register here For more: 🔗 Launch post explainer/demo 🔗 Blog