Different people have different expertise areas at Clay and our LinkedIn posting usually stems from that, as well as from our personal interests and journey. For me I know I can talk the most about having an interesting career path and the storytelling/narrative role, which has been picking up a lot in the market and where Clay has done some really great work. A lot of my posts are about:
brand / narrative / storytelling
things I think are special about Clay
I also feel free to write about personal topics, like I recently posted about finishing my first short documentary! We have a person whose full-time job is helping with executive posts, helping people ideate and build personal areas of expertise and I'm sure that will just continue to grow over time!