It's a mixed bag answer but mostly you need to figure out one Source of truth.
I would say go for something with maximum granularity.
CRM>Outreach Tool> low visibility siloed solution (Gsheet, pen and paper notes, etc)
- 1.
The goal is to continuously do outreach to net new people inside TAM.
- 2.
Nurture pre existing people with timely triggers
- 3.
- 4.
Easy segmentation with metadata
- 5.
easy enrichment and updation across all data endpoints (API vs CSV upload)
