Hey all — I’m just getting started in GTM and I’m trying to build simple inbound and outbound workflows using Clay.
I also have access to Zapier, Claude Work, and Attio, and I’m trying to figure out the easiest way to connect everything without making the setup too complex.
I’m also learning about webhooks and HTTP so I can better understand how these tools connect and how to build better automations.
Would love any guidance on:
the simplest way to structure this stack,
whether Zapier is always necessary,
and how you’d approach building these kinds of workflows or agents from scratch.
Any advice or examples would be really appreciated.