Not sure if this is the right Slack group but…
Is everyone really rejecting cold emails nowadays?
A little storytime + a question
When I started taking this business seriously during the pandemic, I cold emailed like my life depended on it. (Well, my bills sure did lol) I came from a journalism background and before that, content mills (I know...) and have zero experience working with brands.
BUT, I guess my vulnerability and creativity worked because brands welcomed me. My cold emails basically said, “I’m a journalist and have reported for XYZ and I’ve never worked with brands before but I have THIS bright idea I think your audience would appreciate.” And it worked.
I ended up writing for Urth, Zapier, Toggl, Teachable, Shutterstock, FM .co, and more. Unlike most writers who focus on SEO, I focused on storytelling.
Everything was fine. Until these past few months...
A lot of writers especially on LinkedIn started sharing their experiences of how cold emailing doesn’t work as well as it used to anymore. I thought it was just me. That I was sounding too sales-y, that my emails felt forced, etc. Turns out, it’s not just me.
So the question (and I’m really keen to read your answers) is cold emailing dead? How do y’all find clients these days? How do you continue building that pipeline?
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