Ian B.

Large-scale cold email. Own our outbound email program end-to-end. Run high-volume sending through Instantly or EmailBison — domain and inbox provisioning, warm-up, rotation, SPF/DKIM/DMARC, bounce handling, spam-trap avoidance, and reply routing. Scale send volume while protecting deliverability and keeping reply rates healthy.

Outbound infrastructure. Own our prospecting stack end-to-end: Clay workflows, Apollo enrichment, signal-based triggers (funding, hiring, tech stack changes), sequencer logic, and list hygiene. Build the automations that find ICP-matching companies and get verified contacts into sequences without manual lift.

CRM + data ops. HubSpot is our source of truth. You’ll own lead routing, scoring, lifecycle stages, attribution, deal hygiene, and the data model across PLG / Sales Assist / SLG motions. When reporting breaks or a workflow drifts, you’re the person who fixes it — and then builds a check so it can’t happen again.

AI agents & GTM workflows. We already run agent-driven prospecting, personalization, and content workflows. You’ll extend them — building LLM-powered systems for research, account prioritization, email personalization, meeting prep, and whatever else we can reasonably automate. Expect to ship new agents regularly.

Experimentation & measurement. Set up tracking and dashboards that are actually used. Instrument our funnel end-to-end — from first-touch attribution through trial activation and deal close. Design experiments, measure them honestly, kill what doesn’t work.

Sales enablement tooling. Build the internal tools, notifiers, and briefing systems AEs need to show up prepared (e.g., Fireflies → HubSpot → Slack automations, account research agents, one-pager generators).