Introducing Danielle: My Journey into B2B SaaS and GTME at Clay

Hi everyone, I'm Danielle! 🌎 Location: 📍🗽NYC 👩🏻‍🎨 Company / Role: I've been a CRM and Product Growth Marketing Consultant for the past 3 years supporting clients within various industries 🔍 Background: I'm a technical marketer and for the past 7+ years I've been in CRM in a B2C capacity within various industries: CPG, retail, fintech, automotive services, restaurant marketplace / app-based delivery. I specialize in marketing operations and martech stack maintenance. I've done 4 customer engagement platform migrations so far throughout my career: Oracle ➡️ Marigold / Cheetah Digital, Iterable ➡️ Braze, SFMC ➡️ Zeta Marketing Platform, and Braze ➡️ to an in-house custom platform. Clay Goals: Clay was introduced to me when I was considered for a. part-time GTM Engineering role — and essentially it was only offered to me. This would be my first B2B SaaS role and the org is open with me coming in with B2C only experience, plus adding (learning) my GTME responsibilities. So I enrolled in the cohort to not just learn the basics of Clay and GTME, but get visibility the B2B world. I learned what ICP means from the first live cohort call 🙈 I'm so impressed with the Clay platform and the education Clay provides! I'm lucky this org is flexible and open to my B2C and martech experience. 🌟 Fun Facts: I do love building my professional skills, but love having my own identity outside of my work. I have a lot of hobbies, and if there’s an app to support it I’m on it! I love apps because they keep me accountable:

If you’re on any of these, happy to follow for friendly competition and motivation! 🔥 Burning question:

Moved to GTM Career Advice

Thank you and I'm so happy to be here 💜 I'm in the early days of my GTME / Clay journey and appreciate all the knowledge sharing through this community!