How to Use Clay for ICP Discovery, Lead Scoring, and Building Early-Adopter Pipelines in AI Startups

👋 Hi there, here I am: 🌎 Location: Berlin, Germany 👩🏻‍🎨 Company / Role: lextrace / Co-Founder & CEO 🔍 Background: I’ve spent years in B2B enterprise sales and GTM, and now I’m building lextrace, a startup helping AI product teams navigate EU AI Act risk in a more practical way. I’m especially interested in the overlap between signal-based prospecting, product positioning, and founder-led GTM. Clay Goals: Just joined Clay and want to learn how to use it properly for ICP discovery, enrichment, lead scoring, and building a cleaner early-adopter pipeline. Hoping to learn from people already doing this well. 🌟 Fun Facts: Berlin-based, born and raised in Istanbul, TR, startup-obsessed, and probably overthinking GTM systems more than I should. Love sci-fi, comics (esp. Spiderman🕷️ 🕸️), movies, basketball 🏀, history, and turning chaos into structure. 🔥 Burning question: What’s one Clay workflow or signal combo you wish you had learned much earlier? You can find me here as well: https://www.linkedin.com/in/emreocl/