Enhancing BDR Performance with Clay: Insights and Use Cases

Hey all, I am Evan working over at Pendo as a GTM Engineer. I worked as a BDR at Pendo four a couple months and have recently moved into my new GTM role, with that I've had some experience in Clay, mainly using it to enrich, create custom messaging, route, and sequence 3-4k leads. We've seen a huge lift in response rates in event follow up (.5-5.7%). I am hoping this cohort will expose me to new out of the box use cases for how I can enable my BDRs to continue killing it!