Introducing Muhammad J.: Building a GTM Engineering Portfolio with Psychology and Real Campaign Goals
Hey everyone! I'm Muhammad J. , based in Lahore Pakistan. Background in Applied Psychology which transitioned into keen interest in consumer behaviour and psychology. A friend of mine suggested that I'd be good at GTM as well so here I am. Psychology really helped me understand ICP reasoning and that the whole point of outbound is get people to say 'yes'. Right now I'm building my GTM engineering portfolio from scratch. I had completed the Clay University's introductory course last week. And since then I have run two full end to end simulations (which included ICP definition, buying committee mapping, Clay enrichment workflow, and persona aware cold email sequence writing) for fictional products (Revpulse; AI sales intelligence product and DeskSight; remote productivity visibility tool). Now looking to take the next step and run a real campaign for an early stage B2B SaaS founder. Looking forward to learning from everyone here and hopefully contributing something useful along the way.
