Using Memes in Follow-Up Emails: Impact on Spam Filters?

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Anyone ever sent memes in their follow up emails (lead didn't respond to your first)? What's your experience with spam filters?

noor
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I think you shouldn't use links or gifs or words like buy or free. You're more likely to be marked as spam then. I recently started this and did too much reasearch and got to know this lol